Social media advertising revenue is an oligopoly dominated by four platforms: Facebook, Instagram, YouTube, and TikTok, with meta alone accounting for 70%.
An analysis by data company
Research Keynote: Smarter Screen, Smarter Ads- The New Era of Advertising | StreamTV Show Europe
https://europe.streamtvshow.com/event/streamtv-europe/session/research-keynote-smarter-screen-smarter-ads-new-era-advertising
Meta Rules Social Media Ad Revenue: 70 Percent for Facebook, Instagram
Meta to shoot past Google in digital ad revenue for first time: Emarketer | Marketing Dive
https://www.marketingdive.com/news/meta-to-surpass-google-in-digital-ad-revenue-for-first-time-emarketer/817384/
Maria Lua Aguete, head of media and entertainment at data company Omdia, gave a presentation on the advertising market at StreamTV Europe, a media industry conference held in Lisbon, Portugal.
According to Aguete, global advertising revenue is expected to reach $1.6 trillion (approximately 254 trillion yen) by 2030, excluding the impact of the military conflict over Iran. Online advertising is expected to perform particularly well, growing from $935 billion (approximately 149 trillion yen) in 2025 to $1.5 trillion (approximately 239 trillion yen). Online advertising revenue is projected to increase by 13% in 2026 alone, significantly exceeding the 2% increase projected for traditional advertising.
Among online advertising platforms, social media is the biggest moneymaker, with non-social media advertising showing a 9% increase and social media advertising a 19% increase as of the start of 2026. The revenue ranking is Facebook in first place, Instagram in second, YouTube in third, and TikTok in fourth, followed by LinkedIn, Pinterest, Reddit, X, and others, but the top four account for 90% of the total.
Of these, Meta, which owns Facebook and Instagram, is growing incredibly fast and is expected to surpass Google in advertising revenue in the US and global markets for the first time in 2026.
Furthermore, in the field of 'TV and video advertising,' it is projected that social media video advertising will account for 40% of revenue by 2030, leading to expectations that broadcasters will lose market share.
The Hollywood Reporter, a news site that reported on Aguete's speech, highlighted as particularly surprising that advertising revenue from connected TVs, which are connected to the internet and rely on video streaming services, is projected to surpass that of traditional television advertising by 2030. According to Aguete, the competitive landscape for television advertising has completely changed, with Amazon, Netflix, and Google already accounting for 20% of the market. By 2030, these three companies are expected to account for 40% of the revenue in this sector.
It has also been pointed out that military conflict and the subsequent energy crisis could result in growth losses of nearly $100 billion (approximately 16 trillion yen) over two years.
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in Web Service, Posted by logc_nt