X (formerly Twitter) product manager announced they will reduce payments to accounts that profit from reposted content and clickbait.



Social media platforms like X (formerly Twitter) and Instagram are flooded with various images and videos, but sometimes the person who posts them widely is different from the original creator. Nikita Bier, X's product manager, has stated that they will reduce payment to accounts that repost other people's content or profit from clickbait .



X says it's reducing payments to clickbait accounts | TechCrunch
https://techcrunch.com/2026/04/12/x-says-its-reducing-payments-to-clickbait-accounts/

X Cuts Off Money for Conservative Influencers - Newsweek
https://www.newsweek.com/x-conservative-influencers-demonitized-ai-11810362

On April 10, 2026, conservative influencer Dom Lucre (Dominic Maggie) reported that his X monetization had been temporarily suspended. Maggie gained popularity by posting conspiracy theories related to the 2020 US presidential election, and he garnered many impressions by reposting content created by others or published on other platforms. In a 2025 New York Times article , he stated that he was earning $55,000 (approximately 8.8 million yen) a year on X.



In response to Maggie's post, influencer Angela Belcamino pointed out that the reposted content, which used to be posted every 15 minutes, had disappeared because Maggie's monetization had been suspended. She commented, 'It's funny how quickly 'content creators' disappear when monetization is taken off,' and posted as if she was happy about the suspension of monetization.

In response to this post, Mr. Bier, the product manager at X, stated, 'In the current cycle, all aggregators' compensation has been reduced by 60%. In the next cycle, we will implement a further 20% reduction,' clearly indicating that they are reducing revenue sharing for accounts that earn money by collecting and reposting other people's content.

Furthermore, Mr. Beer has taken a tough stance against clickbait that attracts attention through false and exaggerated advertising. Mr. Beer stated, 'The situation is clear. The practice of flooding timelines with 100 plagiarized reposts and clickbait every day is shutting out genuine creators and hindering the growth of new writers. As a next step, we will permanently reduce the pay of habitual clickbait posters who use the word 'BREAKING' in every post. X will never infringe on freedom of expression or reach, but we will not pay any compensation for abusing the program or users.'

Maggie quoted Beer's post, claiming that she rarely used the word 'BREAKING' and that her posts were purely news. She criticized X's policy for listening to 'people who don't intend to create content on X,' saying it wouldn't lead to good results. Maggie's post also had a community note attached stating that she used the word 'BREAKING' more than 90 times in just one week.



In a post the previous day, Mr. Bia also mentioned the creator compensation cycle. 'With this new creator compensation cycle, we are piloting a new tool to identify the original creators of content and sharing a portion of the revenue with them. Reposts and comments will continue to be core elements of X, but our revenue sharing program encourages original, high-quality content that brings new value to the timeline. In other words, we reward not just the posters who spread the content widely, but the effort that goes into creating the content itself. This is how we build a richer timeline and how X can continue to be the most valuable platform in the world.'



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in Web Service, Posted by log1h_ik