YouTube has announced several new features, including A/B testing for videos and the ability to create short episodes.



On September 23, 2026, local time, YouTube held its annual event, Made On YouTube 2026 , where it announced a large number of new features for YouTube.

YouTube Live Updates: Showdowns, Co-Host & Auto-Dubbing - YouTube Blog
https://blog.youtube/news-and-events/made-on-youtube-live-tools-fan-funding-dubbing/

Made On YouTube 2026: All Announcements & New Features - YouTube Blog
https://blog.youtube/news-and-events/innovation-youtube-era-made-on-viewers-creators/

New YouTube Viewer Updates: Custom Feeds & Ask YouTube - YouTube Blog
https://blog.youtube/news-and-events/made-on-youtube-viewer-custom-feeds-shopping-tools/

YouTube Music Updates 2026: Ask Music & Podcast Lineup - YouTube Blog
https://blog.youtube/news-and-events/made-on-youtube-music-new-discovery-features/

YouTube Creator Monetization & Brand Partnerships 2026 - YouTube Blog
https://blog.youtube/news-and-events/made-on-youtube-creator-monetization-shopping/

Coachella Streams Exclusively on YouTube Through 2030 - YouTube Blog
https://blog.youtube/news-and-events/made-on-youtube-coachella-exclusively-stream-youtube-2030/

YouTube on TV 2026: Shorts Series & Living Room Features - YouTube Blog
https://blog.youtube/news-and-events/made-on-youtube-creators-shorts-series-tv-features/

YouTube Creator Tools 2026: Gemini AI & Studio Updates - YouTube Blog
https://blog.youtube/news-and-events/made-on-youtube-new-tools-power-creation-journey/

A new feature called 'Media Kit' makes it easier to secure projects with brands. You can quickly create responses to requests from brands and draft proposals.




Ask Studio , the AI assistant built into YouTube Studio, can help older videos find new viewers by suggesting when to change outdated thumbnails. Ask Studio will soon be available to select creators.




Furthermore, a feature will be introduced that allows you to simultaneously test up to three edited versions of YouTube Shorts or videos and statistically determine which one attracts the most viewers through A/B testing . The A/B testing feature for videos is also scheduled to be released to select creators starting in 2027.




YouTube Shopping will expand to 35 countries by the end of 2026. Furthermore, the ability to tag Amazon products on YouTube Shopping will become available in India and Brazil. More markets are expected to support Amazon product tagging in the fall.




YouTube will allow anyone to create custom feeds tailored to their interests. The custom feed feature will initially be available to users in the United States.




Released in May 2026, Ask YouTube is now capable of understanding image input. Ask YouTube can answer user questions based on what is displayed on the screen, even without a transcript. Currently, Ask YouTube is available to signed-in users in the United States.




YouTube Shorts can now be distributed as episodic series. You can also add custom thumbnails to your series.




Ask Studio will also be released as a standalone app for iOS and Android.




YouTube Studio's 'Research' feature allows you to analyze in detail which of your uploaded videos are performing well. It gathers videos that are performing exceptionally well compared to the rest of YouTube and suggests ideas for your next video. The 'Research' feature is available to some creators at the time of writing, but is scheduled to be expanded to various regions worldwide in the second half of 2026.




YouTube videos will now allow creators to upload up to three thumbnails. YouTube will dynamically match the most appealing thumbnail to viewers. This feature will be released soon to select creators.




YouTube also announced that it will expand its 'Watch With' feature from live streams to all YouTube videos. Furthermore, it plans to test a feature that automatically dubs (auto-dubs) live streams.

YouTube expands 'Watch With' from live streams to all YouTube videos, and will also test live automatic dubbing - GIGAZINE



It will also be possible to create special spaces for members within the members-only community. This feature will be rolled out gradually over the next year.




The ' similarity detection ' feature, designed to help creators protect their identity, has been upgraded to support not only face detection but also voice detection. The similarity detection feature will also be available in the mobile app.




The YouTube Music app will be adding 'Ask Music,' which will allow users to search for specific music and podcasts using conversational prompts. Ask Music is scheduled to be rolled out to all users by early 2027.




Your YouTube channel posts will now appear in more places. They will also appear in the YouTube Shorts feed, which is expected to help boost your channel's growth.




To generate new revenue from existing videos, you can now add brand segments to up to 20 videos at once. You can also customize ads by region and swap brand segments with others when a contract ends. Furthermore, by sharing access with brand partners via code, partners can amplify creators' content with a single click.




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in AI,   Video,   Web Service, Posted by logu_ii