Lawson has released 10 new 'blue'-themed products, so we decided to check how blue they were.
On February 24, 2026, Lawson released 10 products inspired by its corporate color, 'blue.' Each product is designed with a blue theme, so we decided to check them out.
Lawson launches 10 new products, including snacks and instant noodles, inspired by its corporate color 'blue' at Lawson stores nationwide | Lawson Official Website
The 10 new products are listed below. Product names and prices are as follows, starting from the top left:
・ 'Calbee Blue Jagariko Seafood Flavor 52g' (210 yen including tax)
・'Acecook Super Cup 1.5x Blue Sea Flavor Creamy Seafood Ramen' (328 yen including tax)
・'Blue Strawberry Milk that Brings Happiness 340g' (258 yen including tax)
・ 'Haribo Blue Haribo Happy Versary 70g' (214 yen including tax)
・'Oyatsu Company Happiness-bringing Blue Baby Star Ramen Umashi Salt Flavor' (160 yen including tax)
・'Tirol Chocolate Happiness-bringing Blue Ramune Mochi Bag (5 pieces)' (108 yen including tax)
・'Morinaga & Co., Ltd. Blue Hi-Chew Soda Flavor, 68g' (248 yen including tax)
・Yamazaki Biscuits Happiness-bringing Blue Noir Rich Milk Cream 8 pieces (194 yen including tax)
・ 'Fujiya Milky Blue Cola Flavor that Brings Happiness' (194 yen including tax)
・'Blue Chocolate Mint 70ml' (194 yen including tax)
I'll try them in order. First, I'll start with 'Aoi Jagariko'.
The ingredients are potatoes, fish sauce powder, vegetable extract powder, scallop extract powder, etc. Calories are 258kcal.
It states, 'The blue color of the product comes from gardenia pigment.'
The outside has a salty taste, and as you chew it, it feels like something salty is seeping out from the inside. There are supposed to be multiple seafood powders in the ingredients, but the seafood component isn't very noticeable.
Next, we will try Acecook's Creamy Seafood Ramen.
Ingredients include cheese powder, seafood extract, butter oil, etc.
The calories are 479kcal.
Remove the seasoning oil, powdered soup, and vegetables from inside.
Add powdered soup and vegetables.
Add hot water, close the lid and wait 3 minutes.
After 3 minutes, I opened the lid and poured in the seasoning oil, which was yellow like corn soup.
Mix well and it's done.
These seafood noodles are creamy with the umami of seafood, and not only do they taste but also smell like seafood, but the creamy aroma, which is like a mixture of butter and fish sauce, is a bit on the heavy side.
Next, I will try 'Strawberry Milk'.
It contains 291 kcal and is made from glucose-fructose corn syrup and strawberry pulp.
It's a type of drink that can be drunk immediately by inserting the included straw directly into the lid, but this time I'll open the lid to check the color inside.
This is what it looks like inside. It has a distinctive light blue color that makes it hard to believe it's strawberry milk. However, it's just blue, and the inside is just regular strawberry milk. The sweetness of the skim milk powder wears off quickly, leaving the sweetness of sugar. The strawberry flavor is a little weak. The strawberry pulp in it adds a bit of variety to the flavor.
Next up is 'Blue Haribo.'
The raw materials are concentrated apple juice, etc. Calories per bag are 237kcal.
It contained several blue gummies of various shapes. They had a slightly refreshing taste and a slightly sour taste reminiscent of apple and blueberry.
Below is 'Happy Blue Baby Star Ramen Umashio Flavor.'
The ingredients are vegetable extract and chicken extract. Calories are 328kcal.
It tastes like regular Baby Star Ramen, but its appearance is a slightly greenish blue. It has a rich flavor of salt and chicken extract, the aroma of vegetable extract, and a delightful crispy texture, with a slight spiciness. It doesn't seem to have any distinctive flavors associated with 'greenness.'
Next, we tried some Tirol chocolate.
Each piece contains 33 calories and is made from starch syrup, cocoa butter, and starch.
There were five Tirol chocolates in one bag.
It looks like this, a beautiful light blue color.
The chocolate contains 'mochi gummy' and when you bite into the soft chocolate, the chewy gummy appears, allowing you to enjoy the change in texture. The chocolate has a ramune flavor, and the refreshing taste of the ramune melts into the sweet chocolate and blends with the gummy.
Next time I'll try the 'Blue Hi-Chew'.
The ingredients are starch syrup, flavoring, gardenia blue pigment, etc. Calories are 18kcal per piece.
It contained several individually wrapped Hi-Chews. They were pure, soft Hi-Chews with no solid ingredients mixed in, and the more I chewed them, the more the sour and sweet aroma of the soda came out.
Next is 'Blue Noir that brings happiness.'
The ingredients are wheat flour, shortening, gardenia pigment, etc. Calories are 384kcal per pack of 8 pieces.
This is a classic biscuit that allows you to enjoy the soft sweetness of the biscuit.
The second to last one is 'Fujiya Milky Happiness Blue Cola Flavor.'
The ingredients are corn syrup and sweetened condensed milk. Each piece contains 15 kcal.
It has a classic cola scent that makes you think, 'This is the scent that comes to mind when you think of cola-flavored snacks.' The taste itself is milky and sweet, but the scent of cola is always mixed with the scent of condensed milk, which makes it feel a little strange.
The last one is the 'Blue Chocolate Mint' ice cream. The packaging is designed to look like the Lawson sign.
The ingredients are semi-chocolate, starch syrup, spirulina blue pigment, etc. The calories are 154kcal.
The mint aroma is not overpowered by the chocolate aroma, allowing you to enjoy both flavors at the same intensity. The crunchy chocolate chips inside add a nice texture.
All 10 products will be available at Lawson stores nationwide (excluding Lawson Store 100) from February 24, 2026.
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in Tasting, Posted by log1p_kr