Nov 13, 2025 13:30:00

Android loosens sideloading restrictions, introducing advanced settings that allow users to install apps without verification

Google updated its Android Developer Blog on November 12, 2025, announcing new policies regarding the 'Developer Verification Requirements'

announced in August 2025. The announcement states that early access to developer verification will begin, and that, in response to feedback from the community, additional flexible operational rules will be introduced that take into consideration power users and student developers.

Android Developers Blog: Android developer verification: Early access starts now as we continue to build with your feedback
https://android-developers.googleblog.com/2025/11/android-developer-verification-early.html

Google announced a new policy that will require developers to verify their identity for all applications that run on certified Android devices in August 2025. Previously, users were asked for permission to download apps to their Android devices from websites or third-party app stores other than the Google Play Store, but now the developer's identity verification will be mandatory.

Google introduces 'Developer Authentication' feature to verify the identity of all apps installed on Android - GIGAZINE

Google initially indicated it would broadly restrict the installation of unverified apps, but now it has announced that it is building an 'advanced flow' in response to calls for freer use.

This feature will allow experienced users to continue installing apps from unverified developers through sideloading, etc., provided they see clear warnings and accept the risks. Google explains that this change puts the final choice in the hands of the user.

The company will also lower the barrier to entry for students and hobbyists, creating a new account type specifically for these non-commercial users, allowing them to distribute apps to a limited number of devices, such as friends and family, without going through a full verification process.

Of course, Google still emphasizes the importance of the verification process. Particularly in rapidly digitalizing regions like Southeast Asia, social engineering scams that pose as bank account protection trick users into ignoring warnings and installing malware are becoming more prevalent. Without verification, malicious actors would create a never-ending game of cat and mouse, allowing them to create new apps. By requiring developers to prove their authenticity, Google aims to raise the cost of these attacks and prevent large-scale abuse.

With the launch of early access, developers who distribute apps outside of Google Play can now complete the verification process through the new Android Developer Console. Google says it will continue to strike a balance between keeping the ecosystem safe and maintaining the flexibility of an 'open OS.'