Mr. Shigeki Matsuura "who was edited by former Huffington Post Japan editor and presently in smart news" Many "Full version

As the second guest of this time, a number of mysteries that I practiced to successfully manage various media and to grow Mr. Shigeki Matsuura a terrible man who has been walking around livedoor · GREE news · Huffo · smart news etc. I decided to teach.

Mr. Yamazaki (Yamazaki):
Next is Shigeki Matsuura of Media Communication Director Smart News Co., Ltd.!

Shigeki Matsuura (Matsuura):
Yes, thank you. The story of Mr. Yazaki the previous time was funny and it was funny, since I'm not a person of the flames type on character, (laugh)

Yamazaki:
Again such a thing always talks about the fire burning girlishi (laugh)

Matsuura:
Well, I will tell you about the fire burnout (laugh) Even if I say so, I am trying not to make it to the limit, yes, thank you.

Yamazaki:
As a result of discussions beforehand in various ways as to what we should talk about this time,Things to do hereLet's talk about it.

Matsuura:
There are various histories.

Yamazaki:
Well, Mr. Matsuura's history is so intense that I think that I should go along with this history today.

Matsuura:
Well, yes.

Yamazaki:
First of all, it was born in 1974, graduated from the Tokyo University of Science, undergraduate engineering in 1998.

Matsuura:
It is already a science of Bali Bali, first I did a system engineer of artificial satellite in space development.

Yamazaki:
Why did it become the system engineer of a satellite?

Matsuura:
That said, the first job hunting activity was a TV station?

Yamazaki:
Well, what does that mean? Is it?

Matsuura:
It was about 1997 and 1998, so it was time to enter the middle of the job glacier period, but at first it was in the direction of the media and there was a connection to a local television station slightly, so if you thought that you can stay on that connection with Ton Tong, I was dropped by you. So, I do not know what to do, I still do not know if that is the case, but if I was a university in science, I got a signature from the professor and I was able to apply for that application, so originally astronomy or the universe Because there are things that I like to do, if I can do space development if I can do space development, I say to the professor "say here" and say a finger, I am a system engineer of a satellite, now say it And Nissan Motor, then at the time there was the Nissan Motor Space Development Division so we entered there in bulk. There was a company called Aerospace in the subsidiary and belonged to the department of engineers to be dispatched further to the company there, but as it was a kind of training it gave a good evaluation as it was and got into the main body so it was It was good, but in fact, the system engineer of this artificial satellite is doing only one year of work. That's why, there was a person called Carlos Ghosn, he suddenly came and suddenly said "It's a revival plan!" I lost the space development division itself (lol)

Yamazaki:
Haha, I see. (Laugh)

Matsuura:
Because I got over to IHI, it is still a company of IHI, there are people who can "do it" at that time, but after all the company change, it is a timing to push the reset button in a certain meaning better. As I thought that it was not necessary for those who took in the bulk at that time and the new graduate, there was nothing left to do with the feeling like "Oh, that's it!", But the means was not very attractive, so " Well then it was the first time I jumped out.

Yamazaki:
I see, then, here is the next one.

Matsuura:
Oh yeah, I stopped system engineer of artificial satellite in 1998. From there, in the six years from 2004 to 2004, I have been doing various things from that and this and other businesses, then, in August 2004, It was about the day after I entered, it was around the time I was doing some kind of guy like "I bought Kintetsu" with a Kintetsu riot. By around this time ... ..., can this talk?

Yamazaki:
Yes, that's fine.

Matsuura:
By the time I was in the same workplace with Ms. Yamazaki for a moment, what was Yamazaki surely ....

Yamazaki:
I am a livedoor computer.

Matsuura:
Oh yeah, I feel like I was at the farewell party where Ms. Yamazaki quits at the computer.

Yamazaki:
I wonder why it was (laugh)

Matsuura:
I wonder what that was, why am I?

Yamazaki:
Well, the editor-in-chief pulled off from a different place without permission.

Matsuura:
Oh yeah, yeah. It was about time when I was doing a top page at that time, so at that time I still do not do what I am doing media. The top page was doing, but I did not do anything like editing news or anything at all, but well, if there were such cases I could quit people. There are so many people like this hollymon, it is terrible this! It is terrible to see it.

Yamazaki:
This is certainly the one on the day before being thrown in, it is surprising.

Matsuura:
I had already finished the last interview or I was 5 minutes.

Yamazaki:
5 minutes! Is it? It was very short, what kind of interview was your last interview?

Matsuura:
When I said that "I was doing space development" by simply seeing that, he likes space development. As it is on a career basis, I talk about it. "Oh, it's interesting, is not it?" That was a decision (laugh)

Yamazaki:
It is early.

Matsuura:
It was early and it was quick.

Yamazaki:
My final interview lasted for 30 minutes.

Matsuura:
Oh, there were quite a lot.

Yamazaki:
Actually it was said "It will be over in ten minutes." I did not know the final interview, I thought, who the interviewer is, whether I was not informed of anything.

Matsuura:
Yes.

Yamazaki:
So in the interview of those who are just doing editor-in-chief of the computer livedoor, rather than an interview, "What were you writing in the previous work place?", "I was doing this kind of thing It was only finished with a memo to explain "to explain" and it was supposed to say that "Horiemon decides whether to truly make you an employee," but I think that I have not heard anything at all and I told you that "I will have the next interview at what time, what day, what the next interview", "Oh, I have the next interview. I went to the interview thinking that "I have a couple of times, second and third," and when I opened the door "I am sorry", there is Horiemon. So my head turned white and I first thought that I made a mistake in the room, "I am sorry, I heard that this is the last interview room ... but ..." Horiemon turned over here and said, "Oh, That's right, what is it, what was it, Yamazaki-san, please, please sit there please! "It was said that" Oh, sorry ".

It was certain that Horiemon was still in Bali Bali at that time, so Horiemon will put in tea when you go. Put the tea and say "Please," and say, "Oh, thanks." So, I was told that "What am I going to do in my house?" I thought, "What is it that I worked in this was not an interview ...?"

Matsuura:
Hahaha (haha)

Yamazaki:
That's it,



As I have scraped all my scripts I wrote so far, I explained that I was writing about such a feeling while I showed it, at that time I did not have such IT service yet So show me your name card book and say "Please think from tomorrow," if you say something like "I think that you will find it useful for your company as I went and felt like this." We are saying, "I have not quit my previous company yet!" I can not help it, so I went back to the company as it was and said to the editor-in chief, "I am sorry, I have to quit from tomorrow" When saying, "If I quit tomorrow I will do with your series!", "I have already handed over all that handover!" So, I was asked where I should go next time, so when I answered "live doors", I feel like I went to livedoor by saying "It's serious?" It is like the holidaymon reflected on the screen now.

Matsuura:
If I had a final interview with this kind of atmosphere, I guess they thought they were going to drop off, I guess they almost went through when I asked later.

Yamazaki:
Yes Yes.

Matsuura:
On the contrary, I am presenting it to various companies such as intelligence now, but it seems that at that time it was the opposite, not doing anything at all. In short, it seems that there were so many parts that he took in that way that all the fellows are strange because it is a weird person, so long as it is not so strange, I did not drop it.

Yamazaki:
It is said to be dropping if the talk does not suit at the very last place.

Matsuura:
Yes Yes. Somehow eccentric weirds gathered in that generation, and after that many painful eyes. Well, there were many painful eyes, but if you are watching those people still playing a lot in various places, that is not a mistake, is not it? Because I am saying because it is a secret club, there are also people in the gadget communication who are doing sore things in the original livedoor, so that kind of culture remained. So then, this is it.

There are "soft tanks" before and after the incident, this was not produced by me, but there is another producer, but I will give it out. Unexpected Because it hits it and the server falls as much as possible, I did it in a form like "I understand, then I do it".

But this is "Dentsu is in bad" or I was beaten with 2 chan, but after looking back, I thought that those who are interested and those who are looking at it are completely different As After all, when it won this, "Mother and child", that is, when actually going to a real event, most of the children brought mom and bought it, bought a fair amount of money. But because the so-called net users are completely separated from the people, the net users do not know exactly what they are interesting. Now, mothers do share and retweet, people are connected on the net of such social media, but at that time there is no such thing, I do not know there. Then, this time it will be like this in the so-called connection of so-called net editors. So, because the audience is divided and the cause is unknown, Yamazaki-san said that the values ​​of others and the values ​​of others are totally different, but those who do not understand in that sense It was a painful eyes judged only by the values ​​of, and it was this "soft tank" that I learned, which is good in that sense.

Yamazaki:
Wow, I see.

Matsuura:
So in the midst of a lack of people, doing it in a top-level portal totally, in 2008 and 2009, livedoor actually ceased to be the above company and alone, There were a lot of troops that I did not know well at the time, finance, but eventually I narrowed it to the media business and data center business.

Yamazaki:
It is halfway across Roppongi Hills floor (laugh)

Matsuura:
Oh yeah, you can not enter without a key in the first place.

Yamazaki:
I did not know at all what I was doing.

Matsuura:
After that, I sold DVD, I sold idol DVD and something.

Yamazaki:
There was (laugh)

Matsuura:
Even now I will come out when I'm googling with "live door Aoki Rin".

Yamazaki:
Is that so? (Laugh)

Matsuura:
To terrible things. She says about 4 to 5 idols of DVDs. I think that half of them seemed to have went to adults spectacularly (lol) I had such a department, but I lost all of them and eventually left the media department and the data center department and managed to make it profitable You looked like looking like I was going to go out. Livedoor's top blog news, what I'm doing is the top, mainly news, other maps and routes, but in various ways it overrides something like a monthly surplus and 2011 I brought it to the surplus for the full term for the time being.



Yamazaki:
It's amazing, you could just bring it.

Matsuura:
I took it and brought it. While doing this, I made BLOGOS in 2009, of course, or more, but of course I made it by multiple people, but now I am editor in charge of BLOGOS, Shintaro Tabata and I, too. So, in short,

Since BLOGOS is at the beginning of the Haifentong Post, in brief, I heard that there is a Hafinton Post in the United States because it got bigger in the 2008 presidential election, so I'd like to import it with a time machine TechWave has already been burned down a lot, and others are also pretty much media and something like S - MAX or S - MAX, but I still have something like that with various shapes, like doing it this way Or you did it.



Yamazaki:
What is the reason for making BLOGOS?

Matsuura:



Well, I got a single month surplus, it was a time I was able to do it, but it was like I gathered livedoor news this way, but I did the same thing while I was doing I do not think that it is. In the meantime, it is said that there is something to launch in a new media or something, so there are blogs in livedoor and there is also news, so when I am considering a new plan that it can not be done with that conglomerate, There is a site called Tonpost which is organizing blogs and news, so if you can do this kind of thing, if you have emerging media that is standing up in the US, I thought that you could do it in Japan It is feeling.



Yamazaki:
Indeed, it is such a thing. So next is this. There is a feeling that it flew by a lot, why is this "next to Conde Nast Digital Company to be responsible for the revival of the Japanese version of WIRED?"

Matsuura:
This is in June 2011, Livedoor acquired NAVER, Livedoor and NAVER integrated business integration in December 2011, so it is about just before that. And, of course, as I was talking about fusions, I felt like "somewhat different" in the way I was doing, and in fact it was the biggest fact that LINE came out just in June 2011 and so on. Because there was something that I wanted to do something a little differently, as you can see, as you can see the history of the past, I am doing the media, but after all, on the top of the net media, it is clerical or business Just about once, there was a part that something that was edited, and since it came to be a form to do media somewhat, I thought that "I want to know", at this time Shintaro Tabata As I sometimes say that it is going to be issued in books, I'm on a ship by ship with WIRED, WIRED in WIRED certainly in old WIRED and that WIRED itself is now taken over by Mr. Saizo, but it seems to "do it" Talking about it, then I thought that I was reading WIRED magazines, so it came to talk about being able to take charge, so I tried WIRED by saying "I will move to June."

But it is at most ten months, here is the opposite of Yazaki of ASCII, there are also papers There are also nets, actually it is said that the priority of the net is higher, but on the way the paper is on the way It is said, "No, wait a moment". No, knowing how to make paper and such knowledge, but finally because the net media is up, it has been done for a long time, including ASCII and so on, so I will go to the web There are still a lot now. It seems to be including newspapers and television, but when doing this this time it was done with the paper equation next to the net, but after all it ended up being the story of the originality of the paper, "No, It was a bit of a feeling that I would have stopped as if it was, well I learned even well.



Yamazaki:
So the next, it is like this.

Matsuura:
Oh yeah, on the web side I also included web marketing and social media. So, since "WIRED.jp" I am doing is a translation content after all, since the translator and the editor seem to be together, considering the article to be read backwards, thinking more and more " Please do it to the wind. " So, it is a translation over there, but WIRED over there is insanely military neta and other tanks.



Yamazaki:
Really! Is it?

Matsuura:
Oh yeah, even if you bring it, in that sense, in a WIRED article over there a lot of things like Japan seems to have been done.

Yamazaki:
What did you say "Promoting growth of this medium by social media"?

Matsuura:
That time was in 2011, when Facebook, Twitter and others started just about to be out, so it was early, but from that time on I was doing Twitter's operation method and so on. Actually, the operation method of Twitter of WIRED now has not changed for about three years. I was doing it unchanged that I gradually extended it with the part I did at that time, since I have a question at a later time I talk about it. So next is GREE.

Yamazaki:
GREE, is not it, why did the next become GREE?

Matsuura:
Speaking of 2012, it is the world view that iPhone 3GS and iPhone 4 and other smartphones are on sale. While the access of smaho keeps growing steadily, actually after this, Yamazaki-san said that we started to grow the most since around April 2013, before that, we are already here Since I knew that it was, then where I am doing this kind of thing in a smartphone, I think that it is GREE and DeNA if it thinks of where he is running at the top.

DeNA was quite satisfied that the original livedoorer was going and GREE had only one person when I got in, so I came here saying "Ok, here it is!" To be honest. However, although it is "supervising the GREE news mainly", it is really a new business. Actually, as GREE news did not do anything in places where we would like to start new projects steadily, to be honest, I was doing it in one hand for the time being. But as soon as I got in, the story of Compgacha came out, so I could not do any new business. It is now that I've been doing a love hotel business or something, but it's finally going down there, but I'm honest that I can not do much new business. Well, it was only because I was able to do GREE news.

So this is it, is not it "There is no Golden Rule on how to create a hit article title" Yo!

Yamazaki:
There are some things on the net, do not you think that it is "7 ways to do ~" or if you put a question mark like "What is ~?", Everyone is interested and clicks, There is something popular, is not it? It was true when GREE news or live doors, but the title is not simply that.

Matsuura:
Is not it? As Yamazaki-san said, when thinking about who to read, these seven methods are simply easy to eat input junkies, anyone can eat if they make it easy to eat sweets If it is only a story saying, for example GREE news,



Because GREE itself is the user who gathered in the first place on the CM, there are programs familiar with CM. Since it is a CM, there is a program in the first place and CM is reflected in it, so it is a story that it will be read if you put out the part of that stuff like Taret 's story in that program.

Yamazaki:
Oh.

Matsuura:
Because it is such a feeling when it says in the first place, it is such a title making of the article to be won, not having you eat something that made it easy to eat, such as "Hatenna" or the fundamental thing of course, I want to eat what The part of what is totally different. It is a catchphrase that everyone is making it easy to eat with how to make delicious curry and how to make delicious ramen, but that is the case, but rather than anything, I do not care about who you are making It is a feeling that there is no Golden Rule.



Yamazaki:
When you were doing GREE news, how were you thinking about virtual users as hypothetical users?



Matsuura:
That's why I'm already gaining credit. Even if you say that you are attracting customers with credit, it is not such a thing that all fall into entertainment. Because TOKIO says as if it wants to do the game and it will become another story of another dimension. No matter who will do it, if you say that everyone else says that they will fish for a fish, it is another dimension. In short, I do take the ID, I will take the ID, but will not you sleep? It is a story like how to inform the sleeping user by e-mail. Then, since the time zone in which CM is also issued a lot, well, it seems that it seems that 2012 as well as CM advertisement rate seems to be almost nearly higher by DeNA and GREE, of course all the bands are served, but of course However, there are reaction times in such places. When it sees from there, after all, if there is a place saying that the response from the entertainer's story is good, it is a form to calculate back from there. Well, there are so many women, so if you write the story in Akasaka Ward, for example, it looks like an iron plate. Well, since I ceased, it is now GREE to write on my own, but at that time I went to such a place with Saizo, so I took such a place in Akasaka Ward, well, for example AKB and football as well There are baseball as well, but since baseball can not do anything, it is not all.

Yamazaki:
Haha (haha)

Matsuura:
So, for example, if you are like Yahoo! Topics, how to make Yafutpi is common. You have to do news on world affairs, mobile news, international news, you do not need to click it, but I do not know such GREE news. I have to do it first from the part about how to perceive the part I want to read. Of course, there may be a feeling of editing as an individual, but from the part that properly tells people who would like to read, to read, after all, we have assumed a certain person image.

Yamazaki:
I see, i see.

Matsuura:
But if you do too much, there was something that was getting scolded by Johnny's or AKB because of the relationship of the CM (laugh)



Yamazaki:
The guy around it seems to be quite difficult to go through with data driven.

Matsuura:
Too much of it will get a little angry.

Yamazaki:
Next is this.

Matsuura:
Oh yeah, while doing that, one of the new projects is this. Although it crashed in 6 months after I quit. So, I did a little about the non-game area and so on, and then I was doing Magalry like Mr. Dwango's broma.

Yamazaki:
Oh, there was.



Matsuura:
It is quite easy for Mr. Tanaka to find a place with a small liver ... Is it OK, is it OK? (Laugh)

Yamazaki:
It's okay, as there is no spy, it's okay! Did you have something to understand something when the liver is small?



Matsuura:
I think the company has changed a lot. As I thought, the degree of depression of the president's accelerator is quite important, so in that sense, Mr. Horie was abnormal, but I guess we can not proceed any further unless it is abnormal.

Yamazaki:
Yes.

Matsuura:
People around Mr. Tanaka are certainly a good person and I think it is too serious, but it is too serious.

Yamazaki:
Oh, I see.

Matsuura:
Of course it is logical and very good, but there are places where people's minds are all quantified.

Yamazaki:
Surely, I feel like "Oh, maybe so".

Matsuura:
Oh yeah, everything is logical and numerical, and it will become logical if you attack from certain numbers. However,



If the whole is only the world of numbers, both the media and the service are so, but if there is no part of the person's mind remaining, if there is not something strange part somewhere, there will be total attack when there is something you know. On the contrary, if this is left, no matter what we do it is not a matter of what we are doing a week ago in the other week, but since the readers are properly attached, the part that is probably supposed to be secured I think. Without that collateral, compgacha is right from a certain point of view, right from the legal aspect and various numerical aspects and so on. However, if you breach people's heart, you will be beaten up by the wind, and Horie-san is also a part of the fact that he was beaten up, as it has been against the hearts of people, so when you do so, I think whether it is necessary to have a part called "Rashiness" whether it is getting along or including the part of real and including the part of such person including such part.



Yamazaki:
I see. Next is this.

Matsuura:
This is it, yes.

Yamazaki:
It is a guy who came out a lot in the story a while ago.

Matsuura:
Yes, this is Haifenton Post Japan.

It was a form like the Asahi Shimbun asking "Do it", but well, well, it was originally that BLOGOS was imitating Haifinton Post at the time and that I had left out at that time Because I was the only one, so from AOL I read "Hafinton Post as you are making Hooffinton post like you BLOGOS and you know how to do it" so that the candidate's I became one person, I was not deciding, it was really one of several candidates at the beginning, but I won the tournament battle unnoticed.



Yamazaki:
Tournament match! Is it?



Matsuura:
Well, before getting around the tournament battle unfamiliar with "Well then you", it seems like "I do not have experience in editing !?" but it seems like WIRED or something like that "How to stretch numbers You know it. " So in the end it is a strong medium for social, so you know how to extend people more and more to social, knowing that way, if you know the system of Hafentonba That's why I told you, "Okay, I got it." Although I was thinking that I should understand something even if I left it, I thought that something is going to happen, but I thought that social strategies and others around me It goes well and it is a feeling that I went to the place of 13 million unique users.


Yamazaki:
I see, i see. So, is there something different that social, twitter, Facebook, Google+, etc. tend to hit each.

Matsuura:
There is. Hafintonpost was made in March 2013, and what is called what is called a viral media will be about autumn of 2013 and it is doing a lot of things when it says in social terms of the basic structure. In a sense BuzzFeed and so on are imports from the United States, and since BuzzFeed itself is originally the media that the staff of Hafinton Post originally made. The first thing that makes something like that sort of things a little faster is one bigger, and the tendency to be hit by SNS, Twitter, Facebook and so on is different, and Facebook has only two rules.

Yamazaki:
What are those two?



Matsuura:
There are only "Like" and "Share", easy easy. What it means is basically positive thinking.

Yamazaki:
Positive thinking?

Matsuura:
Because, everyone thinks that this is good and pushes, I want to tell this, I have only these two. Also, this time it is the feeling of people in Facebook.

Yamazaki:
Method

Matsuura:
In order for Facebook to expand, it is only necessary for people to do it only by the posting part of people like mixi, but if that is the case, it will not expand much. In addition, I would like this person to have a link of such news. At that time, the content that is being "Shared" a lot and "Like it!" Will be seen more and more. Well that is a natural story from the service design of Facebook, so I would like to have content that earns "better" than Facebook better than "Facebook". It is Facebook rule that bringing in an article for users who do such things backwards from the feelings of Facebook and the feelings that users like "Like" and "Share" feel.

Yamazaki:
Oh, I see.

Matsuura:
So, not all of the articles in Hauchintonpost are flowing to Facebook, and articles with "good news" are flowing.

Yamazaki:
Indeed, I was doing that kind of choice.

Matsuura:
In short, where was the timing when feelings moved, Facebook was part.



Twitter is somewhat different.

Yamazaki:
What do you say, somewhat?



Matsuura:
On Facebook, in short, if you do "Like" or "Share", I will reach another person other than my friend, but even if you click on a favorite, Twitter does not spread out like that in reality ? Of course I know who clicks it, so I go to the article, but I do not spread on Twitter separately. The rule that spreads on Twitter is not retweets, how do I retweetly? In terms of saying, in the part of "share", first of all it is a bit different than "know this, know that" But it is easier for Facebook to post a comment when sharing like "I had such a sad incident". Even when you simply share it, but with a comment. Because retweeting is something that you can feel free to press with feeling, we often have some article titles midway, and there is a story saying that it is better to earn clicks, along with the caption of the TV, "Actually ...... After that suddenly feel like entering into the CM feeling. Even so, after all, you will want to see it when the commercial ends. I cut the article title as well as halfway and click it like "Actually ......", but in reality Twitter does not retweet it. Conversely, because there is a certain amount of information included, there are times when spreading including the place that such incident happens with retweet. I think that it is better to think about such a part, if you do not properly use it when it is better not to hide it and when to mask it better, then there is also a part depending on the part of the person think.

Yamazaki:
Well then is the posting done basically manually?

Matsuura:
Yes, all manual.

Yamazaki:
Wow, that is amazing.

Matsuura:
It is manual, there is not a social representative, a person who wrote the article always writes. The title of Facebook and the title of Twitter are the ones that I wrote after all. With the idea that if you do not actively move with people's feelings, after all your heart will not move. That's why I'm thinking about tweets and Facebook's wording, but someone in the editorial staff makes a primary check, so with objective eyes of a third party, I will accumulate discussions like "No, this is not the case" Feeling, by doing so, it connects to users such as Twitter · Facebook, and Google + has AKB and such users after all. It is a story that it is important that turning such a PDCA cycle round anyway.

Yamazaki:
Indeed, with that kind of feeling and saying "Is not this?", If the result of the number comes out, this is a hit, if the result of the number does not come out, this is useless, so let's do something a bit more, turn.

Matsuura:
Oh yeah, so you can be an editor, a blogger or anything, but each one does. That's why I am only a checker. In the PDCA check, I see only the numbers in the result, each one is feeling about the editorial length, becoming stronger when it becomes a form that I can turn more and more by individuals.



Yamazaki:
Indeed, I see, I was going through a cycle like that.

Matsuura:
That's right.

Yamazaki:
It's amazing, it's amazing that it turned around properly.

Matsuura:
Well, one good thing was that the first starting lineup was good at Haifinton Post. You could choose your own lineup of editors.

Yamazaki:
Oh, is that so! Is it?

Matsuura:
Yeah, so,



It is great that I gathered people who could do it by saying a voice from Dwango, saying to the editor.

Yamazaki:
Well then it's like a startup.

Matsuura:
Yes Yes. This is a commonplace, Asahi san ...... Ah, oh, well, where is said to come from the newspaper company there, "It's good to write your articles, you can social, is it? Because there is. I hope writing articles is good, but it is another story whether SNS can do that style or not.

Yamazaki:
Indeed, I see, I heard about this now and toss the PDCA cycle round, I thought, "Why did it turn around, but why did it go around" I thought that personnel selection was done properly.



Matsuura:
Oh yeah, I got there. So, everything is flat.

Yamazaki:
What is flat?

Matsuura:
To say flat, so,



I do everything with chat. Hafinton Post was doing with Google Hangouts, but if someone first writes an article and previews it, it will always be checked like a secondary check of the editorial staff, but in any case it is everyone I do not care. I will clearly let you check that you are going to check it anyway, regardless of whether the sentence is good, poor or not, regardless of the child of the byte. Even articles written by reporters of the Asahi Shimbun are uniformly flattened and will always be checked from a third party perspective. And then the wording of that social. I do not do anything. I think that when I turn the PDCA cycle, I think that it is the same as the director of football, the director sees the ground and he does not do "like going up right, you go down on your left" like a flag signal during each match Is it? Let's decide "rules not to do", and then "go to the ground". Because I think that it is okay to decide rough rules that "Forward is this guy, the defender passes this pass, heading for the goal with everyone", so let's do it. Then, I checked everything properly at that time anyway, so I will only do as long as I stop going to NG and I decide that I will consider only the results for all the results.

Yamazaki:
Indeed it is convinced that it is said that the director of football.



Matsuura:
That's how it works.

Yamazaki:
It is amazing. After that, SmartNews is right now.

Matsuura:
Yes, because this was already invited (laugh)

Yamazaki:
Was this invited when I was in the Haifinton Post?



Matsuura:
Yeah, that's okay. But honestly I was invited from various companies. I said that I went to 13 million unique users - I thought that we had 10 million unique users as our goal in the foreground, but I thought it would take about 2 years but achieved in one year In fact, in the media, the continuity is important, and Yazaki of ASCII says that there is a part of whether ASCII does not seem to disappear if you quit himself I am convinced that it is very convincing and I think that it is important, I am not an editor, but rather because the weight of the style side, rather than the editing, is high, so we have a lot more content , Considering from the place that I want to deliver to many customers, I decided that I thought that my next job would be this is not it.



Yamazaki:
When you are watching SmartNews you feel like an information distribution business.

Matsuura:
Oh yeah, that information distribution business is the best after all, so I feel like I can go there further.

Yamazaki:
I see. So what is this media communication director doing?

Matsuura:
This means that you can not deliver it to users unless you give content from Mr. GIGAZINE, we receive content from Weekly ASCKI, after all, after all it is not possible to deliver the content, it says in other suppliers And we are convenience stores.

Yamazaki:
Oh, you mean bringing things and arranging them.

Matsuura:
Oh yeah, but there are things that we do not sell lunch only separately, so when we do our daily life, we are designing and selling such conditions, but when you think that you want a box lunch, It is in a place where you can find a box lunch. I will not ask the clerk at a convenience store every time, "Where is that one?" At that time, it is important to communicate properly, including something like "I'm sold like this today" with the partner of the content that you are going to purchase, so it feels like I made this role.

Yamazaki:
Indeed, I see, it's like that.

Matsuura:
It is such feeling.

Yamazaki:
So, this is a question from a member of a secret club here, but to say "How much power should be put in parts other than the main business such as promotion and advertisement of the site" What will happen?

Matsuura:

This is a story that is scalable to the scale, but in short, if you have only one person, you just have to create content after all, is not it going to be faster and steadfast first? When Yamazaki san started GIGAZINE for the first time, I was going to be doing more and more content, I think that this is making things, making things, making titles and so on, if I think that it is a battleground eventually, It is the fastest time to beat out with one point breakthrough. Rather than taking a variety of measures, with force, beat directly in front of you, beat with all your strength. If you can do it and you have troops you can afford to spare, you can start doing something else other than that, so when you are in the Haifinton Post, you are fiddling with promotions or advertising for about a year It was not.

Yamazaki:
Really! Is it?

Matsuura:
Well, so social one. Although it is a social one, I focused on social, SEO and content making parts, and I was just doing that.

Yamazaki:
Gather all the power.

Matsuura:
Oh yeah, so do not do advertising or something on your own, and do not do anything in the way you want to hit other external companies anyway because they are good.

Yamazaki:
Wow.

Matsuura:
So, if you can decide what you can do, if you do not try to concentrate all over with a single point, you will want to do this or anything after all, you know what it will be, but those who squeezed it I think that is good.

Yamazaki:
Indeed, it is a touch of scale.

Matsuura:
That's right, there is scope for it.



Yamazaki:
By the next question, this is something that the answer has already written, but "How are you thinking about the Yahoo! top single winning state?"

A, "It does not make any sense even if you drop the news on Yahoo!!" This was heard at the meeting.

Matsuura:
Yeah!

Yamazaki:
When I went to SmartNews together, when asked, "Why did not Hafintonpost post news on Yahoo!?", "I do not make sense"! I was surprised to hear that with a great momentum Because I remembered it, "Oh, you said something". However, what is the content of "There is no meaning" after that.

Matsuura:
Well this is OK at the Fintenton Post, Hafinton Post is still Yahoo! I do not have content down to Mr., or SmartNews or Gunosy and I have it down, basically Hautington Post has not dropped the content to other news site. In short, there is no point in completing there. When simply doing media called Hafintonpost, although it is not easy to get people to come here anyway, I'm going to take out content and get consumed there. Of course traffic may come, but because that traffic does not come to the Hafinton Post, the user who gets dropped off in that place is only a seemingly sick, so I will not be returning after all you know. Well a little remains and it is certain that in the old way to accumulate the accumulation little by little, if there is social today, if it is social it took the part of their branding and so forth exactly in social It is better that you are better. So, as I often say, "Why is SmartNews gathering a variety of content, where is it different?" When it is said that, as a media communication director, content suppliers I respect you. Yahoo! I think that everyone can imagine the topics, but please imagine. If you can imagine the top of SmartNews please do it. At that time, there is a big difference whether the media name is written or not written.

Yamazaki:
Oh, I see.

Matsuura:
So, Yahoo! The topics, as well as the previous livedoor topics, are so, I guess the title will change as well. I do not know where it is, in other words I do not know the place of production. Of course, there are logos and related articles, but of course there are related articles like GIGAZINE for example, it seems like you do not recognize that the user clicking on related articles is GIGAZINE, in that part And, at least SmartNews first put out all the brand names properly when looking at the list first. I bought a brand name, clicked and flew, of course there is a Smart mode, but now it's about 50 or so in the web and smart mode. After all, there are a lot of people who detect and read it in the brand part, and it is more than anything to say that the part there is important, and the title placement is the same There is a thought, is not it? Of course, when doing with livedoor, it is necessary in the part that it is necessary to bring the title closer to the user, but considering the respect of the place that provides more content, this is important. So, there are many people actually reading media brands in that way, so SmartNews now has a way called Channel Plus, some of which are being read for each channel. So, there is a popularity order. The order of popularity is not simply the number you are reading simply, but it is the sum of various numbers, but saying so, because it says popularity order, it is in order of popularity. Then, GIGAZINE and A week are on the top, are not you? There are many things like Yomiuri now. I think that I think that I'm out there ridiculously like that that edges are properly out as media. Now that Mr. Saizo is on, Mr. Saizo is easy to understand.

Yamazaki:
That is easy to understand.

Matsuura:
Maybe it is said "Oh, Saizo?" Well, in a bad sense, it might be "Oh, Saizo?", But because it is recognized as a medium properly in such a way, I am very "Oh, Saizo?" I think it's a good meaning.

Yamazaki:
It is recognition of the brand.

Matsuura:
It is quite difficult to recognize brands as media as they say it. Then, if you want traffic now, of course this Yahoo! Although there may be a part on the media business including Mr. or something like that, webmedia is spreading so much now, it was not only TV, magazines, newspapers, etc. but I became the world view of the web as I said earlier Sometimes, if you think about opportunities to push the world view of your media properly, is that it better?

Yamazaki:
Indeed, when you listen to it now, something Yahoo! It is pardoning (laugh)

Matsuura:
No, maybe Yahoo! May well be writing the provider properly. Of course, when I go to the article page I have written the provider, but my values ​​and others' values ​​are different from what I was told before, everyone, "Yahoo! That's what you say.

Yamazaki:
Oh, I will say "I was on Yahoo! News".

Matsuura:
Because it will be like that.



Yamazaki:
As you can see from the previous question, "The next question is," I've been involved with various companies so far, but please tell me what you cherished anywhere in it. "

Matsuura:
Um, I will go when I get called (lol)

Yamazaki:
What does it mean to go all when called?



Matsuura:
Events and other places like this, customers are so, such real places are important anyway. In short, even in the case of Haifinton Post and now SmartNews' standing position, it is so, because it is a web service, we want you to feel what people are doing after all. That's why it's already television, radio, magazine, TV is a special news caster, radio is a part of personality, actually doing off-club etc. and the level of postcard artisans go up Is not it, will it become a longevity program? I want a place like that. In the magazine, since I am reading week asters and so on, everyone knows Yazaki-san before and, just before I was able to work with Mr. Satoshi Endo, I am really touched by myself, There is something like "I can talk to people of the editor who have been reading for a while", but there is not much such a web media. Considering that kind of place, I think that it is important to see that people meet real people properly, including children who make people feel atmosphere. Of course, it is a story that you do not want to transfer if it is (laugh) "It is like you are eating by yourself", but now it has become like this, but even when I was in various companies, after all I I think that it is important to push out the part that is exactly right and it is important that you call me in such a form and return it to a place where you have no chance to get in touch with it in the end, I think that it will come back to where many lines are tightly connected, so I take care of it.

Yamazaki:
Indeed, it is something great, a good story.

Matsuura:
Is not it a nice story? This is how we enter the heart of people (lol)



Yamazaki:
So, thank you very much, it was fun!

Matsuura:
Thank you very much!