DeNA's 'WELQ' awesome management status · article creation manual · brush up project etc. It knows 300 projects survey report can be downloaded

A summary version and full-text version of the survey report by the Third Party Committee has been released. You can view / download as PDF file from below.

Click here for summary version

Click here for full text version(306 pages in all)

For example, on the 216th page of the full-text version PDF file, there is the following description, pointed out from outside that it is not only burned, but poisoned all over the body that it gets placed on hot water of 50 degrees when caught by the centipede You can see that there was.

2016 (2016) September 29, to the Niigata CS, per article of WELQ, I am in charge of the emergency in the "hospital. Recently, the elderly, newborns, etc., is bitten by a centipede, further burns come who has very increased. According to the patients, read a centipede poison at 43 degrees or more of the heat was seeing this HP is decomposed naturally, I was wearing a baby in hot water of 50 degrees, just crying, well made rather than, rather became worse, was said to be somehow white. centipede poison is talking about in the weak of the test tube to the heat, in the human body, before the poison is decomposed protein heat when heated, albumin, such as thermal decomposition and, above all cause burns, also around the blood vessels to expand poison the whole body in the heat. because the hope that, once bitten by a centipede, or matters of put in hot water will not get completely removed. inquiry to the effect that " Then there was.

In addition, as to how many people were running on the scale, it is written on the 198 th page as follows, a total of more than 500 people are involved, and it is a bigger scale than imagined.

Also, at WELQ, 496 writers were writers as of the end of November 2016 (Heisei 28), and 126 outside people excluding writing writers.

As a result of getting higher in Google search results, what measures were taken was written on page 203 and these Google countermeasures are called "Brush up projectIt seems he called it.

From around February 2016, the SEO DAU of WELQ has increased sharply, and the WELQ article began to monopolize the top of Google's search results. As a result, the WELQ team was concerned that Google could reduce the ranking of WELQ articles in search results. Therefore, the WELQ team modified the expression method for published articles for the purpose of lowering the similarity between articles of WELQ and articles of external website and keeping the search results of WELQ articles high. And focused on rewrite work such as changing the composition of articles. This was called "brush-up project" in WELQ.

On page 205, concrete figures such as how many articles are published monthly and how many inquiries were made are tabulated and summarized in the table. Approximately 1,000 to 3,000 articles were released monthly, and it turned out that the total total was about 35,000 articles at the time just before closing.


And, of these articles, it is summarized on page 207 as to how much it was written by the writer and how much it was attributed to the general user. Only 4% of general users. In addition, we also use "cloud writing writer" from the beginning, and also understand that curation was a reality.

WELQ's cumulative number of published articles at the time of this problem was about 35,000, of which about 90% was attributed to writing writers, of which about 10% of the remaining WELQ team editors are using WELQ formula About 6% in-house articles created by accounts and about 4% posts by general users.

Under WELQ policy of article mass production, since the beginning of service, we used the cloud writing writer to write articles.

In addition, actual manuals are also shown, it is impossible to check internally depending on the number of articles to be created, and in order to complete the checks only with external writers, a rather detailed instruction was written "Article The creation manual "is clearly stated, for example, the following is posted on page 209.


The following "rewriting tips" are also shown with concrete examples as shown below.


There are very interesting information such as mountains, such as what kind of circumstances the system has become, and because the seriousness of the third-party committee is the content that is known to be known It is a must read.

2017/03/13 18:00 postscript

DeNA is in a news conference for about an hour and live broadcast on YouTube. Currently it is a break time, we will resume in about 15 minutes.

Press conference on curation project - YouTube


Mr. Murata, who was regarded as the most important person as one of the reasons that resulted in becoming such a management system, declared the executive officer of DeNA and the representative director of the related subsidiaryIntention to resignRespectively.

In the question-and-answer session of the press conference, Tomoko Nanba said that it would be unclear whether the curation business will continue or not, it is impossible to return in the same way as before and there is no return to earnings Answer that it can not be a pillar. Furthermore, as for the fact that Nanba chairman returned to the representative director, he was alone to clarify the fact that someone is the representative director who ultimately takes responsibility for baton touching to the next generation, but until now he has been one of the presidents Regarding what I had overlooked, I decided not to make one decision but to make decisions at the two of them, to set thorough compliance as the principal, set up a structure directly related to the Board of Directors to say strict opinion apart from the business promotion side I am trying to make it.

2017/03/13 20:25 Additional notes
The question and answer session ended earlier.